Lego is releasing a "toys to life" game this September (probably October for us) on all the major game consoles. For those that don't know about "toys to life" it's a type of video game that comes with a NFC reader in the form of "portal" that you put actual toys with a NFC chip in it on and the toy shows up in the video game. Lego will be selling special sets to use with the game and the portal. It's $99 USD, $40 more than Skylanders or Disney Infinity.

http://www.lego.com/en-us/dimensions