What I try to do with my collection, is to find a way to put them all in the same continuity.

For example, in my personal canon, Movie Jetstorm is actually the brother of G1 Jetfire. G1 Prowl gets injured badly and is taken by a group of evil undead decepticons (who are the moviebots :P) and rebuild Prowl into Barricade. The humans also try to create a clone of Optimus Prime by getting a bunch of different optimuses from different universes and create 3 evil optimus's. The first one is a failed clone, and uses AOE Galvatron. The 2nd one is more sucessful, but still doesn't look exactly like Optimus (this one is the AOE Voyager one). The 3rd and final one looks the most like Optimus, but due to a bug in the system, he turns black and gains subwoofers (I know they are shoulder cannons, but hey I thought they were speakers of something :P ). This one uses RID Scourge.

The Optimus I use is the YOTS one because he is meant to combine with Omega Supreme and Star Saber (who is used by Energon Wing Saber)

Most of the characters are using their CHUG toys, however Beachcomber uses his Energon toy, Big Daddy uses his Movie toy, and whatever homages I can think of, I use.

Oh and Megatron starts off with his Classics toy, then later appears in his CW toy. Then gets rebuilt into Galvatron, which is based off his RID toy (the original Megatron, not the Galvatron redeco)