Quote Originally Posted by kup View Post
It did generate a lot of hoopla but Hasbro mismanaged it completly.

The first few waves of movie figures and first release of each movie mold was pretty successful and that includes non movie molds such as Swindle.

What is taking a lot of shelf space is the stuff nobody wanted such as senseless repaints, Cybertron repaints and other junk that for some reason Hasbro thought it would sell as good just because of the movie name attached.

Now this is costing them dearly (at least when it comes to Sydney) as it seems that nobody wants to restock on their newer and more expensively to develop toys until the movie remnants that are filled with stupid repaints.

What they should have done is either quit on the movie line while they were ahead or produced new molds if they were wanting the movie line to last this long.
It got me thinking - Was the movie the biggest thing to happen to Transformers since Beast Wars? I'm talking about the attention it garnered from non-tf people & all the additional interest it generated.

You've gotta admit, From RiD through to Cyb, I really don't think TFs grew by leaps & bounds. Sure the same customers/fans stuck with them through those years but the much wider exposure of the movie may have taken Hasbro by suprise. Maybe they just weren't prepared for just how much increased interest the figures would of had. Maybe Hasbro's Transformers' Reps were blown away by the massive demand & were essentially overwhelmed - they just weren't ready for it.

I'm not defending Hasbro's Transformers' Arm for being under-prepared but I'm positive a fair bit more background research prior to the movie figures being released would have done a world of good.