I think a big part of the reality that all of us need to realise is that the movie hype is gone. It will stuck with some but not all. And that's the nature of all these blockbusters. Anyone remember the massive releases of Spider-Man toys when the first movie hit? The toys flew off the shelves? Not happenning any more. Same goes for Iron Man which was released this year. It had its spike for about 3 months. Now, they're not moving if at all.

Fact is, the business reality of many franchises is its seasonal. We should be glad that unlike X-Men, Spider-Man, Iron Man and Batman, our franchise continues to exist in non peak times. I don't think its all Hasbros fault but I do think that the longevity of the line was last years Christmas. And we should be very happy b/c I don;t think TF figures ever moved that fast that it was hell to get a BB08, a toy in virtually every wave yet still so elusive. The movie's success lasted longer than it should have.

It'll be interesting though to see if the 2nd movie has the same legs on the shelves. Since I start working full time next year, I won't be as lucky anymore to be going hunting everyday so part of me wonders how many hells i might have to endure to get new figures.