I would say the the movie was the biggest thing to happen since BW's the movie has drawn alot more people into Transfomers maybe not as full fledged collectors but just as a fan of Transformers in general. Most people who liked the movie probally wouldnt even know anything about BW or Armarda and Cybertron for that matter, what they do know is the G1 cartoon(probally not very well mind you) and Optimus Prime from 15+ years ago from when they were kids.

Since the movie how many more members have signed up here for that matter?? one thing i do know its know kinda cool to be a TF fan/collector nowadays, and you can actually buy TF t-shirts from your local department store and everything else is alot more accesible to get hold of because of it i think