Was the movie the biggest thing to happen to TFs since Beast Wars?

[jacksplatt11]

in my opinion, the movie has been the biggest thing money wise for the transformers brand, ie $700+ million box office, dvds, toys, merchandise etc, also perhaps getting people interested enough to spend more on animated toys and the new universe toys, and even watch animated..

but overall i don't think it will have as large an impact as G1 did, and also when beast wars came out in the mid 90s.. after all it was a bay movie.. beast wars was huge in terms of reintroducing a stagnating brand in aus, usa etc where the last significant series was G1, i don't know how headmasters and the rest were going in japan so i cant comment on that..

i mean, all the shirts that are out nowadays have G1 prime and megatron etc, in 20 years time will we see movie prime and megatron on shirts? i doubt it..

in the end i guess my point is, overall beast wars was pretty huge.. whereas the movie, while re-invigorating a lot of interest in transformers, wont have the same lasting impact, in that i think most of the non-transfan movie fans will most likely move on to the next big movie/craze, depending of course unless they put out a sequel every 2 years or something crazy like that..