I supposed if the name of the brand is not self-explanatory enough, then perhaps Hasbro could further simplify the name. As our e-marketing team are always telling us that today's fast-paced media has reduced consumers' attention span to that of fruit flies, Hasbro should also do away with lengthy written bios for characters. Bright colours, a catchy character name, and an arsenal of weapons could be introduced to draw people in - the more Heroic the character is, the more weapons they need to defend against evil. The end result may look something like this.