I was at Force Friday here... the heads of Hasbro Asia and Toys R Us Asia both attended the event but never bothered to mingle with us - there were 300 people at the VIP event with mocktails, Darth Vader, Imperial guards, storm troopers, etc and loads of prizes if you could speak Cantonese.
We were given a free VIP goodie bag which included a hot wheels Star Wars car, Star Wars notebook, plastic folder, Star Wars lego coaster, R2-D2 keychain and a sticker.
We were taken down to the store and allowed in in lots of 50 at 5 minute intervals. I was in the 3rd wave to have access to the store. The light sabers had all but sold out. The staff couldn't restock the black series or the smaller figures onto the shelves quick enough. I wanted a Captain Phasma and couldn't find her on the pegs. Noticed a shopping trolley full of the same series with 2 guys digging through it and noticed one of the guys had a toys r us shopping bag with a Captain Phasma sticking out to which I commented "wow! where did you find that? It's the only figure I'm after in this range." The guy looked at me sheepishly and said "If I give you this one will you go away?" I then looked back at his shopping bag and realised it was absolutely FULL of Captain Phasma figures, sighed and said "yah". Ironically the head of Toys R Us was right there and did nothing about it but at least I got the one figure I wanted.
I ended up spending enough to be given a second goody bag from hasbro (but nowhere near enough to claim the Lego goody bag). Inside the Hasbro goody bag was a black series slave Leia, an At-At driver figure and a Darth Vader voice changer mask.
It was also interesting to note that for the first time Toys R Us Hong Kong was selling Hot Toys figures (and allowing pre-order for Hot Toys figures as well). I have no idea how the prices compare to normal but I anticipate them to be more expensive.
It was a fun night... not as disorganised at the Transformers event... but they didn't have the exclusive goodies that Transformers did... no limited edition figures or gold plated figures as prizes or anything.
I can post photos if people are interested but won't bore everyone otherwise. (or you can go look on my twitter feed where I posted live)