I'm still [politely] having a hard time with this "exploitation" angle.

Is Toyota exploiting customers when it releases a new model Camry with new bells and whistles? Do you apply the rationale that these are features the 2007 model should have had?

What about when Apple releases a music player with a larger capacity? Are they taking advantage of Apple fanboys?

Why is Hasbro's feet uniquely held to the fire in this same type of circumstance? How do you differentiate the two/three?