Personally, I think they've tried many times in recent years, simply by issuing non-transforming Transformers across various lines. I'm not sure it's foolish, although I suspect it's fooled quite a few parents who thought they'd bought something that was more than meets the eye.
But back on topic, I think it would be interesting to see original Action Master characters made as modern Transformers with their never-seen alt-modes finally revealed.
I would be prepared to buy authorized non-transforming toys of things like Lithons, Quintessons, Trans-Organics etc. I'm sure that's a pipe dream.![]()