Dear Myer,
One June 24th, I purchased two toys from you. They were priced at $24.95 and are referred to as Transformers Deluxe Class Action Figures. In the past few months, you have raised the price of these figures to $39.99. This is very surprising as the RRP from Hasbro (the manufacturer) has always been known to be $29.99.
Before Transformer Animated figures were available, there were Transformers Movie figures. These also came in different sizes/price points. You used to formally sell Transformer Movie Voyager Class figures for $49.95, the RRP. Two days ago, I noticed that you have since raised this price recently to $59.99. This is over 150% the price of these figures at your cheapest competitor, Big W ($39.83), and over 125% the price of your more common competitors, Kmart and Target (45.99-46.99).
Initially, I, and other customers, assumed this pricing change was in error, or only effective at certain, more regional locations. However, this now seems to be the price everywhere. In the past, you have seemingly always priced these toys AT the recommended retail price (which was always slightly higher than your competitors). Why have you now raised the prices 20-25% ABOVE recommended retail and your closest competitor?
I have always enjoyed the shopping experience, reputation, brand and reliability of Myer and am willing to pay more for this. However, I cannot accept the premium that you are now placing on this. I hope you will re-consider.
Sincerely,
Jay
Letter to Myer
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*wishful thinking*
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Originally Posted by Borgeman
