To play devil's advocate, the flipside of this is what we have in Australia where there is arguably a lack of consumer patriotism which has caused a lot of Australian business to either go belly up or become foreign owned. This is something which has frustrated the likes of people like Dick Smith who's campaigned for a long time to try and keep more jobs in Australia. So I can see the rationale behind having consumer patriotism, but yeah, the downside to that is a lack of visible brand diversity.![]()