Quote Originally Posted by jaydisc View Post
Well, the definition of shill is: "a person who pretends to give an impartial endorsement of something in which they themselves have an interest"

If someone is friendly with the business owners, they are not impartial. By not acknowledging or admitting that, they are pretending to be impartial. It's not a good look.
Doesn't really matter how you frame it, you're pissing in the wind if you think anybody is going to openly admit being chummy chummy with a business owner, especially since every TFI delivers post is met with a barrage of where's my order etc etc