Quote Originally Posted by kup View Post
After this its very hard to argue that Hasbro takes pride in its releases. However what I don't understand is the obsession which bright fluro type colors. Why does Hasbro Prime need to be always that Pinkish red? The DVD MP Prime had that color too. I can't believe that this color would be any cheaper than the traditional red so its just a stupid decision.
Simple: Bright colours attract kids. Kids are who Hasbro usually wants for customers.

But that logic isn't really applicable to this, which is very much aimed at adult collectors rather than the younger audience.