The new ToysRUs in America is opening up a couple of "retail showrooms" (Chicago & Atlanta), which to me sounds like interactive play centres, that basically promotes what they will be selling online... but might have two regular stores opening up soon as well (Texas & New Jersey).
With the new ToysRUs in Australia remaining as an online business for now, the interactive showrooms could be a format we might see here, if they don't want the expense and effort of opening up actual stores in Australia (particularly as Toymate are expanding into the void they left behind).