Just like Target's sale, Kmart are really just advertising the new Cyberverse Spark Armor, with only one discounted price on offer (the same item on sale at Target, but at $1 less).
The Transformers are on page 13.

The smaller Battle Class - $24 (save $5)
The bigger Elite Class - $49 (no saving)



That's now most major retailers with the two Spark Armor size classes (and BigW has the giant sized Optimus with Ark armour), which is probably surprising as they are two new size classes, which would have required convincing the retailers to take on two more lines of Transformers inventory.... which begs the question, did the retailers give up two existing Transformers product lines as a result (as we've been seeing the smaller Siege sizes going on clearance at some stores because they are no longer being stocked).

I guess more options to get Spark Armor toys here is good news for fans of the Cyberverse toyline...