It has been an issue for a while. Especially for Myer and back when they had stores, Toys R Us because you could not buy the figure you want and they are too lazy to make it convenient for customers. I believe Hasbro may have said to Griffin they are looking at unique barcodes for characters rather than the same for a whole wave of a size.

With Myer I think I was able to put in the notes for a Click and Collect which figure it was that I wanted. That being said I may have been lucky to have got a staff member that was helpful.