Wasn't Nintendo's first gig as a card company back in history?

As for Kotaku, they've been trashy for a long time now, and I immediately doubt anything reported from them.
I don't think I've ever seen the JP characters for Nintendo.

If I nab Mach Alert's thinking:
ninten inplies leave luck to heaven AFTER we did everything humanly possible. we do our best then leave the final result to divide[divine] will.
Humanly efforts weren't enough, so we wish for a miracle... Sounds a bit defeatist. hahaha
I assume the DO would be "way" like from Kendo, Judo, sado etc?