I think their core audience probably wasn't even alive when the Bay movies were being done. These should be being aimed at the teenage/20's demographics, with nods to us older fans. Jettison the old continuity completely, start again with Bumblebee, and build up to Megatron. Do this well, develop your characters and you might be able to squeeze some sidestories, eg a Wreckers film, starring some of the guys from the Cybertron scene in Bumblebee, new characters, and someone well known, like say Arcee, for example. Or hell, even Bumblebee for the first one if you want to give it the best shot possible. Just something to prove the concept viable for the first film, and go wild after that.
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