No indication of when this ends that I can see. Various figures with various discounts on sale e.g.:

Legacy Armada Prime $137 from $154;
Legacy Titan Metroplex $247 from $299;
Legacy Trashmaster $44 from $54.98;
Gen Selects Antagony $44 from $54.98;
Gen Selects Rodimus/Sideswipe $78 from $94.98;
SS 07BB Grimlock $78 from $94.98;
SS86 Ironhide/Prowl $78 from $94.98;
MPM13 Blackout $257 from $279;
Retro TFTM figures 8-9% off.