Over 3000 preorders in the first few hours at Hasbro’s China Taobao store, makes me think that China is a HUGE underdeveloped market. Also that a ‘small deposit only’ model makes a lot of sense (Taobao, Zing/EBGames) for crowdfunding models. If Hasbro Pulse offered a financing or installment plan (outsourced) they could likely sell a substantial number more and are leaving money on the table.