Oh wow... I was a bit flabbergasted after my experience at Big-W Midland Gate today (Tuesday)... I took a Broadside to the service counter (kinda for laughs) to get them to match the The Little Toy Company price of $40. The lady there straight out said no, we don't match online, online will always be cheaper! The $9 difference wasn't worth the time I already spent walking to the store from Target, but I left it anyway...
So I'm trying to check Big-W policies online but the site is under maintenance. The catalog though can be viewed and on page 2 under the "10% Toy Price Guarantee" it does state does not apply to competitor items available online only.
Again, kudos to those who managed to get them to match a Trypticon!