Yea they are turning out to just be 2 hour commercials these days.

Have a look at the timing and types of merchandise. Previously you'd have to wait months/years for any related merchandise to turn up, now it's all at the same time across a broad variety of mediums.

I remember watching the first movie and getting caught up in the thoughts of the toy merchandise as I saw the characters.

But then not too long ago, I thought, no, don't do that mv, it's consumer-whore-ism, don't go there again.

So with this movie, I'm not going there. I'm only going to buy a toy if it's something really spectacular, like a fully combining devastator that has individual transforming bots, otherwise, nope.

As for the pictures of this one, meh, looks pretty not great. And the scale of it, look at the control room, if in scale, this one will totally overshadow the other construction vehicles and be a bot that is bigger than optimus on its own.