Quote Originally Posted by GoktimusPrime View Post
I thought the original comic was HILARIOUS myself - then Ben Yee made it cool buy basing is personal rating system around it.
e.g.: an awesome toy would be "Yum Jam!", a kinda crappy toy would be "WhY mY ShOuLd3Rs hUrT?" and an epic fail toy would be "mY LiFe iS pAiN."
Ben's reviews were how I learnt about this "joke" but like others I never thought it that funny and I gave up looking at Ben's reviews because it was a lousy way to rate a toy.

Hasbro doing this is a nice nod to fandom though and I appreciate them doing it.