Hasbro's US Toyfair TFs press release and product info.

[FFN]

I find the mini vehicles interesting though the ages 3&up rating means they're probably not going to be anything like what i'm envisioning.

They're Hot Wheels type cars of the movie characters with a bas-relief of their robot mode underneath. Hasbro is taking on Mattel while they're weakened by tackling the Hot Wheels type market.

GET IN IN THE JUGULAR WHILE THEY'RE WEAK, HASBRO! Do it so we no longer have to see toys with names such as "Bruce Wayne Driving Coupe into Bruce Wayne Driving Attack Coupe".

YAY FOR RANDOM ENGLISH WORDS-STYLE MARKETING.

[MV75]

Taking on hotwheels? I don't think they can do it, I mean hotwheels are diecast and not plastic, and they have decent full covering paint applications and cost like $1.50-$2.

That's something I'm doubting hasbro can match.

[Soundwarp]

Ahhh god, too much typing.


Thank goodness for the headings

[PirateCop]

so devs is probably gonna cost more than 200 bucks huh?...greaaat

[MV75]

Current x-rate, $135 would be right, but I see it being $159.xx. They gotta keep their "Screw Australia" tax while also making it a price people would pay.

I'm holding out for an encore devastator instead.

[blackie]

what i cant believe is that hasbro think that this is a viable way to sell toys. Especially with the economic downturn, parents arnt going to spend $130+ on toys for their child in one hit, thyere better off offering them in single form, like the original combiners, so kids can collect them over time. JMO

[G1Optimal]

After seeing some pics of the main line on
Twf2005.......

I just can't wait for them anymore.

Also, i like the fact they have put an F35 Autobot flier into the line.