Why do you think they do that? Are they re-selling online? Lameos
One studio series wheeljack and Arcee from the bumblebee movie at EB games in tuggeranong. Box is a little torn on Arcee but the figure looks intact with no paint chipping or scratches.
They probably only have a certain amount allocated to the sale price and have directive to keep the rest to sell at RRP.
When I got my motormaster I'm pretty sure it was the last one available for click and collect on the website, but there were 6 on the shelf when I went in to pick it up.