Interesting articles:
Is Your Child Spoiled?: Who’s ruling the roost? Set age-appropriate guidelines, and take back control
Signs You're Spoiling Your Toddler

Although I'm not fully convinced about avoiding the word "spoiled."
Instead of "spoiled child," Gorski prefers to use the term "overindulged" or "overprotected."
Or in other words, they're spoiled. A rose by any other name...

The "What you can do" stuff in the second article seems to be steps for parents who have already begun spoiling their child and seem to be good strategies to re-educate the child into becoming more disciplined. Although it's not terribly relevant advice if your child isn't spoiled. But then again, parents of unspoiled children don't need much advice when it comes to behaviour management; although there are other challenges in parenting that they still need to face, but at least the behaviour thing becomes one less concern. And dealing with a lot of other issues becomes significantly easier when the child is well disciplined.

#statingtheobvious