i think what set me off to start this thread was the fact that i saw the other day was a Primal Prime which was nothing more than retool of Cybertron Leobreaker with a new head and redecoed in blue and red,but like GoktimusPrime said you can always vote with your wallet and If you like 'em, buy them. If you don't, then boycott them. having a rant isn't going to change this but i just wanted to get other peoples thoughts on the subject more than anything. They've been doing it the last 25 years so i guess there isn't much we can do but choose what we buy..