Quote Originally Posted by TheDirtyDigger View Post
It's clear to informed, intelligent, thinking creatures such as you and I Jd but to the general idiot populace and all the (mainly) mums out there buying these toys for their kids it is not. They see an oversized ticket, they mentally and immediately equate that with being an item on special. It is a sneaky marketing ploy.
Quote Originally Posted by dirge View Post
The "Hot Price" and "Great Value" and similar claims are not limited to TRU, but as DD alluded to, they're sneaky marketing ploys designed to fool the less savvy customer. They appeal to the desire to get a bargain while avoiding actually offering one.

and that is why when i print out price rise tickets at work they all go on the 'special' paper