Movie breaks box office records in US.

[Robzy]

And on an interesting note, the movie itself recieved such a low rating by critics, it is set to become one of the biggest movies to have the lowest critic review rating.

Not really an accomplishment to be proud of though, is it?!!

[Defcon]

And how is that different from any other form of TF media? TF media exists solely to flog something or to promote the brand

Yes it succeeds in brand promotion and then some, and loses the plot at the same time. It not only promotes transformers, who by the way are the stars of the show! but must share the movie with many other elements to attract their target audiences. To my dismay of course.

[canofwhoopass_87]

Man I'm seriously with you. Everything you typed, is pretty much a suction of my own thoughts displayed in your post. I'm all for a great, well told story and distinguishable, relatable character traits esp in prime and megatron. Prime was the ultimate 80's hero - noble and compassionate amongst many other great attributes, but I didn't see either of these in ROTF. "Any last words? / I'll take you all on! vs "they (the humans) deserve to choose for themselves!" from the first movie?

I cringed when I heard those crumball lines come from Cullen in ROTF, I really did. But nonetheless, this does make transformers big (if not bigger) than what it was back in the 80's on a larger scale worldwide imo.

Hmm, the situation is quite bittersweet for me. Sure, it's great that the movie is doing well money-wise and yes it will guarantee future toy lines and generate more interest in the franchise...But still, there are so many elements to the story of ROTF that are utter garbage & confusing, so many plot holes and bizarre character traits (Megatron/Prime inparticular). I love Transformers but I also like a coherent story that's well told. Unfortunately, ROTF was neither. :/