I saw a few things this weekend that made me think how great it was that kids are still loving Transformers. Sometimes it's good to be reminded who the target audience for Transformers is.

At K-Mart yesterday a young boy (10-12) was going through the TFs explaining to his dad that if he couldn't find the Voyager he was looking for he'd get Megatron or The Fallen.

Today I saw a younger boy in Target looking at Sideways with his mum, and when he saw the cross-sell picture of Sideswipe on the bottom he got very excited and starting looking through the rest of the toys trying to find Sideswipe (clearly the kids do like him!).

Another younger boy in the full movie Bumblebee costume with mask on, was walking around the shopping centre with his mum.