Quote Originally Posted by GoktimusPrime View Post
Same with car parts. My mechanic always asks me if he wants me to replace parts with the same manufacturer as my car or a cheaper generic brand part that is compatible with my car's make/model. I personally don't feel the urge to pay extra money for an oil filter just because it has my car maker's logo on it; I'll happily buy a cheaper unknown brand.
This is the same rationale used by those that buy KOs.