I wasn't really drawn in by the trailer but that had literally nothing to do with the soldier customisation options.

Every new Battlefield game appeals to me less.

They're all geared to provide constant visceral in your face combat. Up to and including Battlefield 2 it was frequently possible for your squad to be the most important squad to your team and have a combined total of 10 kills. Quietly breaking through the enemy lines and capturing a bunch of their rear flags was its own reward. No longer, unfortunately.