Went to the nearby Toys R Us during my work lunchbreak and saw these at the front:

* TF2 Voyagers $24.99 - appears normal pricing?? Not on a 'special' or 'sale' tag.
* Transformers Animated $24.99 - also on normal looking shelf price tag
* Buy 1 get 1 Free on TF Robot Heroes (Universe and TF Movieverse) 2 packs and GI Joe 2 packs (orig 80's characters, not the Movieverse)