Originally Posted by springah
I was pointing out that the concept of other companies such as Nike, iPod, Seiko, Zippo et al. viewing Transformers as a significant enough cultural icon to promote themselves is something which started with Pepsico back in 1985. It's obviously a lot bigger now since the children of the 80s are now adults with disposable income but I was just pointing out that in the case of Pepsi Prime, the concept is 23 years old.Originally Posted by optimus1
I've answered that question in the more relevant thread.Originally Posted by springah