Quote Originally Posted by Seraphim Prime
It provides for some interesting stories and figure designs.
You can get this with in-continuity stories too. Either way I like both reboots and in-continuity stories (although I have a personal preference for in-continuity) -- I think one thing we can all agree on, regardless of canonicity, is that a story needs to be well written and interesting!

And toys... absolutely. Good toys will sell even with a crap story or even no story at all. Just look at Classics. Yeah I know that stories exist for them, but they're rare - and the toys sold like hotcakes regardless. Robots In Disguise in Australia is another example (arguably a better example since they don't have "pre-existing" marketing like Classics do from G1) -- RiD toys were flying off shelves here months before the TV show debuted.