I believe they've just used the DVD Masterpiece Optimus Prime stand as a prototype; I'm assuming that it will be retooled for Predaking. Those tech spec cards also look the same as the ones from the 2004 reissue - so it wouldn't surprise me if they're just stand ins until they finalise what the 2010 reissue tech specs will look like, possibly with the "2010" logo on it. Or maybe they will look the same, who knows.