IDW had their own April Fool's joke; they placed up an extra component of their online store, featuring nothing but Wheelie merchandise, all in conjunction with their upcoming Wheelie Spotlight.

Check it out by clicking here.

There are T-shirts, "bling", a CD and even a full body suit... great stuff.

Also posted this on Seibertron, posted that it was an April Fools joke and still silly Americans were complaining that they couldn't believe IDW was releasing a line of Wheelie merchandise!