I just go real slow and steady. Needless to say that I'm not enthused about transforming this toy either because it's just so fiddly to get it back to robot mode. For this reason I voted on "Only if Cheap" -- I only paid $23 for mine from Kmart, so I'm pretty happy with it. Not sure how I'd feel if I paid the full $30 (or $35 from Myer)