
Originally Posted by
GoktimusPrime
It's not really a fair competition though since we're looking at infringement of Hasbro's intellectual property. Hasbro doesn't compete by taking their competitor's IP. For example, Transformers was released by Hasbro as a way for them to compete with then-rival company Tonka's Machine Men/Go-Bots. They copied Tonka's idea in terms of finding Japanese transforming robot toys and bringing them into their own market, but whereas Tonka adapted Bandai's Machine Robo, Hasbro adapted Takara's Diaclone and Microman. Hasbro then commissioned Marvel/Sunbow to make a comic and cartoon series, and Tonka returned in kinda with their own series, such as a cartoon from Hanna Barbera. But as similar as these franchises may have been, they were certainly distinct from each other.
Now having said all that, as you said, the 3rd party items are (with some exceptions) mostly augmentations for Hasbro's toys - designed to compliment and accessorise them rather than compete with them (e.g. City Commander etc.)... so in that way a lot of their products are mutually beneficial with Hasbro's.
The reimaginings of G1 characters occurred before the advent of 3rd party items. In fact, a lot of 3rd party items came out because fans saw a way to capitalise on the toys that Hasbro was pumping out. For example, toys like Classics Ultra Magnus and Cliffjumper came out in 2006, and later on 3rd party producers saw the opportunity to create City Commander and the Cliffjumper Upgrade Kit to compliment these toys.
That's highly unlikely for many legal reasons. And remember that Hasbro/Takara Legal are really tight (which is why, thanks to legal reasons, we have ridiculously stupid names like "Solar Storm Grappel" <shudder>). Hasbro's budget is really tight for each toy where every single accessory and even drop of paint is budgeted for. Hasbro and Takara aren't even allowed to cross contaminate each other's markets (they have a contract that restricts them from doing so)... let alone attempting to cross over with unlicensed manufacturers.
Hasbro are graciously pretending that they don't know that 3rd party producers exist, much like how anime distributors kindly pretend that fansubbers don't exist. They recognise that these fan-groups who engage in legally dubious practises probably do more good for their products than harm, so allow them to continue -- up to a point of course. For example, fansubbers and anime distributors have an unspoken rule that once a Western distributor acquires the rights to an anime, then all production and distribution of that anime is halted.
Of course, but they're doing it legitimately. I don't think anyone would argue against legitimate competition. Transformers has a LOT of legitimate competition in Japan (e.g. Gundam, Macross and various other kinds of giant robot/mecha franchises).
I don't purchase unlicensed toys as a matter of principle, but I personally don't find third party items objectionable as I do with knockoffs.
3rd and 1st party items often compliment each other in a mutually beneficial kind of way... whereas knockoffs are just counterfeits. Also, 3rd party items don't attempt to deceive consumers into thinking that they are genuine Transformers since they aren't imitations of official products, whereas KOs do. I've never come across anyone who's purchased a 3rd party item thinking it was legit, but I've come across several people who've purchased knockoffs thinking they were legit, only later to find out that they weren't.