One of two SDCC exclusives this year is a redeco of the upcoming Transformers Prime Deluxe class Optimus Prime, with a Matrix that's inside a box that looks like Optimus' chest, which is all inside a Matrix-shaped package that you can wear around your neck via a lanyard.

Hope Robot Kingdom and the other Hong Kong and Asia-based toy e-tailers get them in like they did with SDCC 2010 Blaster.

http://www.tfw2005.com/boards/transf...e-optimus.html