Takatom updated their site with a new section hinting at a push towards celebrating 40 years of TFs.

https://tf.takaratomy.co.jp/tf40th/
Machine translated blurb, because I am busy with other things at the moment:
Dear all Transformers fans

Transformers" is the result of a 40-year partnership between TOMY and HASBRO, Inc.
Ltd. and HASBRO, Inc. have created a rare character and numerous products that are loved by fans around the world.
Since the birth of Optimus Prime (Convoy), who transforms from a vehicle into a robot in 1984,
Transformers" has evolved into a global brand.

Thanks to your support, "Transformers" will celebrate its 40th anniversary in 2024.
We would like to thank you for your support of Transformers over the years,
Transformers team would like to thank you from the bottom of our hearts for your support over the years.
On the occasion of the 40th anniversary of the birth of "Transformers,
TOMY is committed to continuing and developing the "Transformers" tradition.

We will continue to communicate with the fans who have spent 40 years with us,
We will continue to communicate with the fans who have shared 40 years of "Transformers" history with us, and we will cherish "YOUR ORIGIN" as the starting point for each and every one of them,
On the occasion of the 40th anniversary, we hope that all generations will unite and transform into "OUR ORIGIN" and
and transform ourselves into "OUR ORIGIN" to connect with even greater power,
We hope that we can continue to move forward together with our fans.

All the Transformers Team at TOMY Company, Ltd.
There's a video on youtube and some blurb. It pushes The missinglink series, but hasn'T mentioned anything new, something to do with Beast Wars, and says there'll be collabortations with other companies.

Following their twittaz, the first announced collab is for some jackets, which I thought looked cool, so I thought I would check them out. But they are very expensive (94,600Y) and don't seem to ship out of Japan.
The site only has a listing for the Dinobots Jacket, but their tweet has a picture of a devastator version.
https://pbs.twimg.com/media/GFJoDC8b...pg&name=medium

Curious to know what else they'll plonk up. Would like to grab myself a new TF coffee mug for work.