So I stumbled upon www.lasoo.com.au which is like a website that you put in your postcodes and they show you all the catalogues for stores in the area, e.g. Target, BigW, etc.

They've build this beautiful online catlaogue reader... they've databased every item in each catalogue, so you can search through them, get notifications if the word "Transformers" appears, etc. You can also subscribe to your local area catalogues via RSS.

And of course, you save paper!

I'm quite impressed.