That's the Asia Exclusive Energon repaint, not the Takara-Tomy Fall of Cybertron Bruticus release.
So what's going on with that? I thought that this toy was a Hasbro Asia exclusive and not Tomy's. So they are releasing two simultaneous Bruticus sets now? (Energon and FOC)
If they are trying to cash in on the popularity of the FP Crossfire set with that then they are very late for the party as all are sold out. Not much of a market if the only way to get the upgrades is on inflated price after market.
You can see the Tomy FOC Bruticus toys for pre-order here:
http://www.robotkingdom.com/services...ID=119&lang=us
They are $31 ($155 total) before shipping so not cheap.