Solo: A Star Wars Story

[MEEEGGGAAATTTRRROOONNN!!!]

It's not so much the money, but the bad PR that has resulted from all of this.

When you even have shills like this:

https://www.youtube.com/watch?v=_HtqN5FAK38

Saying Kennedy should step down, it's not a good look.

Kennedy hiring and firing multiple directors (Josh Trank, Gareth Edwards, Colin Trevorrow, Phil Lord, Chris Miller) makes her look massively incompetent. Couple that with a loss, and tanking in foreign markets, for instance China:

China sampled the goods with Episode VII and decided to pass. And the franchise has been beset by diminishing returns each time out. Rogue One dropped 45% from Force Awakens. Last Jedi dropped 45% from Rogue One. And it looks like Solo is going to drop around 45% from Last Jedi. At this rate, Star Wars 9 will be lucky to earn $11.38 million in China.

And it's still a PR nightmare even if they make money back on home releases and other merchandise.