China KFC - two special promo cups that have figures on the top, 3D art on the cup, and has a sound chip in the lid.
Plus, a number of the KFC outlets will be painted up in a Transfomers theme.

It makes you wonder where the breakup of this cross-promotion money goes, as we only ever hear about box office earnings as a yardstick on how successful/profitable a movie is, but if a movie is raking in several hundred million in these promotions, it doesn't get added to the box office earnings. A movie can also be more popular with DVD sales and rentals, and even TV screenings, than at the box office... but the box office takings seem to be the only measurement of success we use, or declared.