Transformers is sponsoring a racing team for 3 years, which will have the brand name and Autobot logo on the car as the primary sponsor.
It is a race team/car in the WeatherTech SportsCar Championship, which is an American competition, with all but one races being in the USA (one race is in Canada, but only just over the border, in Toronto).

The car will be at HasCon this weekend, and will probably be racing at the next scheduled race, or in the next season.