At the annual JP Morgan Conference in America, the CEO of Hasbro was there to tell the audience about the future of the company, and a little bit about its major brands... including Transformers.

The full list of the details can be seen here, but these are the highlights that relate to Transformers...

- The Transformers Brand is currently going through a transition period, but didn't note what that meant. (we've already seen them taking back the Convention & Club licenses, so they are obviously a part of their new marketing strategy)

- Transformers 5 will continue the story of the previous movies.

- The Fan Community (noted as customers over 16), are acknowledged as being a significant part of their revenue, and they will be looking at more fan-focussed items in the future. (A figure of 20% of their revenue is noted, but that was added in later, so I'm not sure if that was in the speech, and if it was, how would Hasbro know that for sure anyway, so it could just be a very rough estimate.)

- As I had heard someone mention earlier in the year, Nerf has now replaced Transformers as Hasbro's number one earning Brand.

- They mention Activision in the past tense, so maybe their future games will be by someone else (or in-house, as they have been developing their own interactive departments recently, like Allspark Pictures and Allspark Industries).

- There is a mention of "Frustration Free Packaging" specifically for Online Retailers, which could mean more toys that are not for regular retail release, just being packaged in a bag inside a brown box, like the Amazon exclusive Rescue Bots toys last year... as online retailers don't need fancy packaging, and prefer a more condensed packaging for storage.

- The confirmation of a "Hasbro Cinematic Universe" (if it wasn't already officially revealed), which will see the first movies come out in 2018/2019, with the HCU featuring Micronauts, GIJoe, ROM, MASK and Visionaries (and probably Transformers some time down the road, when it is time for a reboot, or one series needs the support of the other).
(it seems everyone is trying to to copy the success of the Marvel Cinematic Universe now)