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Thread: Hasbro and Paramount 5-year partnership

  1. #1
    Join Date
    24th May 2007
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    Default Hasbro and Paramount 5-year partnership

    As Hasbro gets more involved in TV shows and Movies (including the recent purchase of Boulder Media), they've just signed a 5 year deal with Paramount Pictures, which will probably see first rights to Paramount for distributing Hasbro movies and TV shows (through Nickelodeon), and first rights to Hasbro for toys and merchandising of Paramount movies.

    Not a lot of details are revealed yet, but Hasbro seems to be following Disney's lead of wanting to be a company of toys, movies and conventions. Now all we need is a Hasbroworld themepark.

  2. #2
    Join Date
    23rd Sep 2010
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    9,352

    Default

    Quote Originally Posted by griffin View Post
    Not a lot of details are revealed yet, but Hasbro seems to be following Disney's lead of wanting to be a company of toys, movies and conventions. Now all we need is a Hasbroworld themepark.
    It's not a bad business model.

    I'd go to HasbroWorld.
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