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Old 19th November 2015, 05:52 PM
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Default Hasbro signs up an exclusive global exhibitor

Before the FunPub haters get excited about this possibly replacing them as a licensed convention, this shouldn't have anything with the Convention or Club.... as they are different concepts to a themed public interactive exhibit.

Hasbro (America) have announced signing up a Singapore company the global exclusive rights to hosting Transformers interactive exhibits (like the one at the Indianapolis Children's Museum, the one in Singapore last year, or the one in Macau last year).... until 2023... excluding Japan (which is TakaraTomy's jurisdiction) and the city Indianapolis (which must mean Hasbro will have more exhibits at the Children's Museum in the future, or just don't want to prevent it).

The Singapore/Malaysian company is called Dayspring (a division of Cityneon), and aim to have their first exhibit in 2016 through their other division Victory Hill called "The Transformers Experience".

Quote:
Set to open in 2016, The Transformers Experience will be a revolutionary new walk-through exhibit that immerses audiences in the world of the Autobots and their ongoing battle to protect Earth against the evil Decepticons. Through the use of leading 3D stereoscopic technologies, advanced robotics, dynamic multimedia and projection mapping, intricate sets and engaging performances, audiences will be taken on a journey that will enable them to witness the sheer spectacle of these life size sentient, living robotic beings.

Victory Hill and Hasbro, Inc. will announce more information on The Transformers Experience in the coming days and weeks.
It doesn't say where the exhibit will be in 2016, but I would guess it would be in their home country of Singapore... then maybe packed up and relocated around the world like a travelling show.


I think this could work against Hasbro, as it now means that no other country can have a Transformers exhibit or public display until 2024 without Cityneon giving permission, in addition to Hasbro giving permission.
At least Hasbro would be more willing to approve of a free promotional exhibit or display, but Cityneon would see it as a loss of revenue if someone else does a public display.
And there is no guarantee that they would ever want to set up an exhibit in that particular country... they just have the right to veto someone else (fan or business) from doing something that they could have made money from if they were the ones doing it.
I just don't think it is fair, if Cityneon never want to do an exhibit here in Australia because it isn't worth it, that they can prevent a fan-run exhibit or public display. I was emailing a couple of public libraries in Brisbane that did themed public displays last year about a 30th anniversary display of my collection, and one was a little interested, but nothing ended up happening and I didn't bother to contact other libraries.... but now I think that this would no longer be allowed unless Cityneon gave permission.

Then again, maybe having an experienced, professional exhibitions company paying a global license for Transformers exhibits (which would be expensive), they might actually want to milk it with many exhibits in many countries to get their money back.


Earlier this year I tried to get Hasbro to consider making their Indianapolis Transformers exhibit a global roadshow, but I guess this licensing agreement might have already been in the works, meaning that this idea was probably never going to happen.
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Old 19th November 2015, 06:08 PM
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While I was posting up that, Victory Hill have already made an announcement of their first American exhibit for 2016, which they should have open by March/April at the Treasure Island casino (which is quite central on the main Casino strip).


It would be good timing for BotCon if it is open in March or early April for international people to visit on the way to Kentucky, but we probably wouldn't know until it is too late to plan travel. BotCon is on the 6th to 10th April, and I find it better to do things before the Convention... but on this occasion, if anyone goes from here, it might be better to do a stop in Vegas on the way back... and if it still isn't open by then, at least you get to explore Las Vegas.
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Old 19th November 2015, 06:23 PM
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I was hoping for an Australian convention
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Old 19th November 2015, 06:28 PM
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Honestly it just sounds like a rehash of the Macau Expo.

I do hope if it is they take it global and do what they did in Macau and ask local collectors to showcase their collections.

Having said that I'd rather see a global run of conventions so that they are more accessible to fans.

I was actually thinking the same thing as you Griffin that this will cause problems for smaller fan groups who want to just have a small display in a mall or hall as they will now have to jump hoops with 2 companies instead of just seeking permission from Hasbro.

Would be nice to know exactly what the restrictions will be...
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Old 6th February 2016, 04:25 PM
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Quote:
Originally Posted by griffin View Post
While I was posting up that, Victory Hill have already made an announcement of their first American exhibit for 2016, which they should have open by March/April at the Treasure Island casino (which is quite central on the main Casino strip).


It would be good timing for BotCon if it is open in March or early April for international people to visit on the way to Kentucky, but we probably wouldn't know until it is too late to plan travel. BotCon is on the 6th to 10th April, and I find it better to do things before the Convention... but on this occasion, if anyone goes from here, it might be better to do a stop in Vegas on the way back... and if it still isn't open by then, at least you get to explore Las Vegas.
New info notes that the Las Vegas exhibition will only have the Avengers portion open at around April, while the Transformers portion will be open late 2016.
Victory Hill also note that two themepark experts have been signed up to produce the Las Vegas exhibit.

(lucky I didn't plan a stop-over in Las Vegas on my BotCon trip, as the Transformers exhibit wouldn't be open by then)
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Old 13th January 2018, 10:56 AM
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I never heard if the Vegas exhibition ever ended up happening a year ago, but Cityneon have opened their first interactive Transformers exhibit in China. There isn't an end date listed, so could be there for quite a few months (for anyone heading over to China sometime soon).
I'm not too sure where it is actually located, as Chong Qing is in the middle of China, while Shin Kong Place is in Beijing (which would make more sense).

Quote:
Hasbro has launched the first Transformers Autobot Alliance interactive exhibition in Chong Qing’s Shin Kong Place in China.
The exhibition was opened with a soft launch on December, 30th 2017 and was officially launche earlier this week on January 11th, 2018.
The Transformers Autobot Alliance exhibition is the result of a collaboration between Hasbro and Cityneon Holdings Limited, a global innovator in exhibitions.
The initiative finds Transformers at the center of a walk-through attraction featuring familiar characters from the franchise such as Optimus Prime, Bumblebee and Windblade.
It is the first of its kind to showcase the robots as well as special effects, reflex tests, virtual reality, motion sensing and other features surrounding the brand. Fans even get the chance to learn the Transformers language and decode missions throughout the exhibit.
“This launch has been a long time coming with more than two years of research and development and significant investment to create what will be one of the most talked about exhibitions to date,” said executive chairman and group CEO of Cityneon Holdings, Ron Tan.
Tom Warner, SVP Transformers franchise, added: “Opening Transformers Autobot Alliance with Cityneon is an exciting brand extension for us that will allow fans to interact with their favourite characters in an entirely new, immersive way.
“This carefully crafted attraction uses interactive technology to bring a more than meets the eye experience that Transformers fans of all ages will enjoy for years to come.”
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Old 14th January 2018, 03:23 PM
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Hope someone does a YouTube walk through
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Old 15th January 2018, 04:08 PM
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That almost sounds like something that might be hosted at the powerhouse museum one summer.
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